The 16-second promo was aimed at encouraging customers to access their money on the move with smartphone mobile banking.
Once downloaded from the Apple App Store or Google Play, the app taps into some useful features, including updating personal details, applying for finance, a card, a cheque book, etc.
The aim of this UK English promo voice-over was to convey the app’s ease of use and to sound like someone who’s already benefiting from using it, so it was necessary to sound friendly, upbeat and relatable.
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