
The 16-second promo was aimed at encouraging customers to access their money on the move with smartphone mobile banking.
Once downloaded from the Apple App Store or Google Play, the app offers customers useful features like updating personal details, applying for finance, a card, a cheque book, etc.
The aim of this British male voiceover read was to convey how easy it is to use the app, so it naturally needed to sound friendly, upbeat and relatable.
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