Frequently Asked Questions

Never booked a British male voice over artist before?

Let me help you with some frequently asked questions.

The information contained here is updated regularly. Please think of it as general guidance.

If you’d like more detailed information to help with your voiceover hiring, I’ve written some step-by-step guides in my blog:

I hope you find them useful.

If you’d like to suggest a question for these FAQs to help other clients, I’d be happy to receive it. Please email me or use my contact form.

  • What is Chas short for?

    Charles. It’s also French for ‘eye of a needle’ (un petit French degree fact).

    As far as I know, I’m the only British Chas in the world doing voiceover.

    Not to be confused with Chase (a bank), Chad (a country), Chas ‘n’ Dave (a cockney band), or jazz (a musical genre or NBA basketball team).

  • What is the correct spelling of voiceover?

    Well, the Oxford English Dictionary writes it: “voice-over”.

    I prefer the compound noun, “voiceover”. I also studied German at university and it’s full of compound nouns like Rindfleischetikettierungsüberwachungsaufgabenübertragungsgesetz.

    “Voice over” is also common, but it would be nice to settle on a modern spelling.

    In the UK, I’m commonly known as a voiceover artist. In the US, I’d be a voice actor.

  • How do I hire you?

    Well, I’m glad you asked as I hope we can work together.

    The first step is to email me or send me a message via my contact form with full and final details about your project (if you have them).

    But before you get in touch, please have a look at my blog articles which will help streamline the process for both of us:

    How To Hire A UK Voiceover Artist

    Why Voiceover Artists Need Good Briefs

    Five Keys To A Successful Voiceover Project

  • What is your BSF?

    My Basic Studio Fee (BSF) or session fee is £275.

    You might also see me referring to this as my ”standard recording fee” in emails between us.

  • How much does a voiceover cost?

    The simplest way to price a voiceover project is:

    Recording fee + usage fee 

    or for those in the know…

    BSF + usage fee 

    The recording fee is also known as a BSF (Basic Studio/Session Fee). This hourly rate compensates the artist for things like their time, performance skills and use of their professional recording equipment.

    My BSF is £250. You might also see me referring to this as my ”standard recording fee” in our emails between us.

    Voiceover costs do vary – and every project has its price, because every project is different.

    Costs typically correspond to the genre of voiceover being performed and how that voiceover is used (the ”usage”) i.e. the amount of exposure it will get.

    To understand the usage, clients should think carefully about:

    • Who is the client?
    • How is the voiceover being shown/heard?
    • Is it for internal or public use?
    • How many times will it be shown/heard?
    • For how long?
    • On how many platforms or products?
    • Who is the audience? Is it big or small?


    For example, will it be broadcast on radio and/or TV, in cinemas, on Spotify, on a company website, for a You Tuber with millions of views, as a You Tube pre-roll advert, on a video game, on an in-house video or presentation, at a  conference, or at a one-night-only awards show?

    Knowing these things will help define your brief. And having a good brief will help an artist quote fairly and accurately.

    Other cost considerations are whether or not you’d like to direct and attend the recording sessions and how much recording and editing the voiceover artist needs to do, if they don’t have a producer.

    If you’re casting for a TV commercial, you can calculate rates at Naturally, TV adverts also shown on the web attract additional usage fees.

    Independent Local Radio (ILR) rates are agreed with the broadcasters Global and Bauer by the acting union, Equity, and are updated annually. For radio commercials booked through advertising agencies, artists set their own rates within generally accepted guidelines.

    If you’d like a quote for particular project, the best thing to do is ask, giving as much detail about the project as possible.

  • How much does a corporate video or explainer video cost?

    Again, this would be a case of:

    recording fee (BSF) + usage fee 

    And you would also need to think about:

    • Who is the client?
    • How is the voiceover being shown/heard?
    • Is it for internal or public use?
    • How many times will it be shown/heard?
    • For how long?
    • On how many platforms, media or products?
    • Who is the audience? Is it big or small?


    If you’d like a quote, please email me or use my contact form.

  • How much does an E-Learning project cost?

    E-Learning projects are typically priced per word.

    They are computer-based learning materials that are used by companies to train staff. E-learning courses are often used internally, so usage fees don’t often apply (please enquire, however, about rates for e-learning courses that are sold to third parties).

    E-learning courses can also be long and the audio may need to be split into separate files, so additional fees apply for the time taken to edit and organise the – potentially – hundreds of files.

  • What is IVR?

    IVR stands for Interactive Voice Response. It’s the recorded voice you get while waiting to be connected on a phone call. It’s also known as “on hold messaging” or – in the US – “telephony”.

  • How much does IVR/on hold/telephony cost?

    I charge a basic fee, then a price per prompt. Please email me for a quote.

    On-hold messages are licensed for use for 12 months.

  • Can I listen in (or attend in person) and direct a recording session?

    Yes, of course. We can do this via phone, Skype, Zoom, Source Connect or ISDN. I’m also happy to demo a few lines, have you approve the tone, and then self-direct (to save you time). I can then send you the finished audio via email or WeTransfer.

  • Can I choose the audio format of the finished recording(s)?

    Yes, indeed. Mp3, .wav, .aiff and .wma versions are all available. For any others, please email me or get in touch via my contact form.

  • We own the rights and can do whatever we want with your recording, right?

    Well, not quite. You can only the use the audio for what we’ve agreed under contract. Please see my Terms of Business for more information.

    Under UK law, the voiceover artist retains ”performers’ rights” for at least 50 years and a right to ”equitable remuneration” for the ”exploitation of a sound recording”.

    This means that both parties need to agree on how the recording will be used and for how long. They will also need to negotiate a fair fee for the ”exploitation” of the audio.

    If you want to use a recording ”in perpetuity”, then generally speaking, we would have to agree on an appropriate fee for that. I should politely point out that I don’t quote this way, but I am happy to discuss licensing a recording for an agreed use and period of time. It’s much fairer to both sides.

    It’s also worth noting that a Copyright Tribunal judge can examine unfair contracts, in which intellectual property rights (in this case voice-over performances) are surrendered for little financial reward, so it pays to have an appropriate budget and a strict plan for how you will use the audio.

    My voiceover recordings can be licensed for 1, 2, 3 and 5 years and are renewed on that basis. Practically speaking though, anything older than 5 years and the content invariably sounds out of date. See above for how much does a voiceover cost?

    Please click here for a helpful video presentation about voiceover licensing for hirers.

    Any voiceover recording used beyond the originally agreed usage (i.e. licence) would require written permission from me, and relevant rates would also apply.

  • We'd like to use your voiceover not just in one video, but in future videos. Is that ok?

    If we have an agreement in place to that effect, with an appropriate fee, then yes.

    If we don’t have an agreement in place to that effect, then no.

    I only quote on a per-video basis based on information given at the time.

    I’m sure you can understand that I’m not able to give away my voice for unlimited, unknown uses for nothing extra in return.

    My recordings are my intellectual property and are typically licensed for use for agreed media and agreed durations:

    e.g. explainer video, company website only, 12 months. 

    If you wanted to use an original recording, or parts of an original recording, for a series of new videos or any other media (not listed in your original brief), you would have to let me know, so that we can agree a revised fee based on your updated information.
    Not to get heavy, but if you didn’t, you’d be breach in contract and in breach of my performers’ rights under UK law.
  • We’re a very small organisation on a tight budget. What can you do?

    Thank you for choosing me. Please drop me an email, or use my contact form, giving as much detail as possible about your project, and let’s see if we can work something out. It could be the start of a beautiful relationship.

  • We’re casting a few voices for a project. Would you demo a script?

    Yes, I’m more than happy to do a few lines as a sample.

    However, longer demos will be watermarked with a tone or my name at regular intervals throughout the recording.

    Demo recordings are offered in good faith and are for private listening and voice casting purposes only.

  • We’re in a hurry. Can you record outside office hours?

    Yes, that can be negotiated.

    For clients in the Middle East, I can also be available on Sundays.

    Whatever your needs, please email me or use my contact form to check that I’m definitely around to record for you.

  • We’ve got a big job (with an indeterminate number of scripts). What can you do?

    I would really need full and final details of the project (is it for e-learning, a series of corporate videos or explainer videos?) in order to quote you fairly and correctly. Given the volume of work, we might be able to arrange a bulk deal. Please email me for a quote with full details about the project (or use my contact form).

  • After booking and recording, the client decided to go with another voice talent. What next?

    Oh, I’m sorry to hear that, as I enjoyed working with you. When we work together, we sign a contract under my terms of business, which we are bound by. In this case, I would – at the very least – charge for the recording session.

  • We'd like to change the script after the voiceover has been recorded and sent back. What can you do?

    That can certainly happen from time to time, as I appreciate the best copy sometimes takes a while to refine.

    However, please understand that my voiceover would have been recorded on the understanding that the script had been fully checked and ”signed off”. We would have also agreed terms in writing to that effect.

    If you’d like to change a script post-recording, that’s fine. However, if the changes are extensive, then under my terms of business, they would represent a fresh script and a fresh recording fee (basic studio/session fee or BSF) would apply. I’m happy to do pick-ups or inserts (additional lines) for applicable rates, but please bear in mind that any amendments may be noticeable, particularly if different studios or microphones are used.

    So please, please check and double check before submitting your scripts as final. It will save us both time.

  • Could you record the whole script, send it back, and if the client likes it, we'll pay you?

    No, I’m afraid that wouldn’t be possible. That would leave me rather exposed, as I’m sure you can appreciate. However, I’d be happy to record a few lines – free of charge – for the client to approve the tone, before recording properly.

    Generally speaking, if I were booked to record a job, recorded it in full, and the hirer changed their mind, I would still charge – at the very least – my standard hourly recording fee (also known as the BSF – basic studio/session fee).

  • We're starting a business and some people are doing freebies to get us started. Would you be interested?

    No, I’m really sorry. But thanks for your enquiry.

    Of course, when you’re fully up and running and your finances allow, I’d be happy to be contacted again to see how we can work together. Best of luck with your new venture.

  • What do your rates cover?

    Understandably, and besides my skills and time, the usual things that cost money to run a professional business: computer (and recording equipment), annual software licences, maintenance and upgrades, line rental and fibre broadband, lighting, heating, online marketing, training and skills development, membership subscriptions, pension contributions – and of course, tax.

  • What do your rates not cover?

    Travel costs to and from studios e.g. rail and driving mileage (mileage is charged at 45p per mile). If you wanted to relicense a voiceover recording for further use, this would also be negotiated and charged separately at the end of your original licence period.

  • Are your rates negotiable?

    Yes, within reason. I’m a fair-minded guy and welcome enquiries. Let’s see how we can work together. Please email me with details about your project, or use my contact form.

  • What are your payment terms?

    Payment is due within 30 days from the invoice date, preferably via UK bank transfer (BACS). For international customers, I can also take payments via Transferwise or Paypal. For new clients, payment may be due up front, or at a certain percentage up front, and the rest on completion of the work. FilePurch is one facility that does this.

    Late payments may result in the statutory fee (£40) and statutory annual percentage rate (currently 8.75%) being applied in accordance with the Late Payment of Commercial Debts (Interest) Act 1998.

  • My question is not on your FAQs. May I contact you?

    Yes, of course. Please send me an email or drop me a message through my contact form. I’m more than happy to help.

Have a project in mind?