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Rail Release | Powerwagon
Project Overview
Client
- Rail Release | Powerwagon
Style
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- Corporate video
Direction
- Open, straightforward, professional
This corporate video voice-over was for Rail Release, a rail freight mobility provider and wagon rental company with bases in the Netherlands, Germany and the Czech Republic.
The purpose of this explainer video voice-over was to raise awareness of the company’s Powerwagon: an electrified, temperature-controlled piece of rolling stock.
Powerwagons allow customers to transport goods that need to be kept at particular temperatures across the European rail network.
The mood of the voice-over had to be fairly straightforward and neutral for its business audience, while being able to positively sell the benefits of cleaner, greener, and more efficient transport.
The sound therefore had to deliver like the service: punctually, with freshness and quality assured.
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