
Founded in 1985, the company’s mammoth maritime undertakings have included installation of offshore gas pipelines, disassembly of oil rig sections, and removal of litter and microplastics from rivers. All of these require special vessels and equipment, as you will see in each video.
The initial aim with this British male voiceover read was to be “professional, convincing and strong”. So the first few takes set about conveying this depth and gravitas.
However, in the end, it was decided that the performance should sound lighter. This made more sense, when you consider what light work the company makes – thanks to its fleet of heavy machinery.
The second corporate video for Allseas (left) came a few months later.It was a shorter video, with an equally short script for a typical corporate video, but around half a dozen takes were provided to give the video producer and end client some choice.
Some of these included greater emphasis on the words “engineers” and “pioneers”, as they presented an opportunity to create some rhythm and rhyme within the short message.
However, in the end, the client selected the read that took the most straightforward approach.
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