The company’s range includes fork lift trucks, recycling grabbers, cranes for carrying lumber, tail lifts for trucks and lorries – and in the case of this video – loader cranes, which lift, rotate and move heavy objects.
The target audience of the video was fleet managers, so it was important to convince them of the quality, robustness, durability and reliability of the product, so that they would invest in using one.
As such, the delivery had to embody the solid, powerful and intelligent action of the cranes themselves, by being authoritative, knowledgeable and confident.
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