The voice-over itself could be classed as a technical product explainer – and was among a series of voice-overs that were recorded for the firm, which produces things like motors, sensors, robots and servos.
I hadn’t seen the product video before I recorded the voice-over. Nor did I have any idea that I would be effectively providing the English voice for the company representative on screen. And I can’t say that I had much understanding of the content. But that’s why companies like Festo, which are turning over €3.6 billion a year, use a professional voice-over artist: to make their technical portfolio relatable and to connect with customers in a meaningful way.
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