The client, Medstone, is a Dutch company that uses artificial intelligence software to help pharmacists and other healthcare professionals search out, compare, and provide the best prescription drugs for their patients.
The video was created to explain the benefits of the Medstone online platform and invite new pharmacies to join more than 350 others already using it.
The read needed to be clear, factual and business-to-business (B2B) to accompany the animated words on screen and music – and to appeal to a target audience of men aged 30 to 50.
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